The flooring business is highly competitive. Years ago, print advertisements, radio ads, billboards, television spots, and customer referrals made up a successful marketing strategy. However, times have changed, and now search engines like Google are king. Over 80 percent of all customers seeking flooring services and products now shop online at e-commerce sites using their computers, tablets, or phones. To stay ahead of the competition, online digital marketing for flooring companies must take center stage with the latest digital campaigns.
How Can Digital Flooring Marketing Help to Grow Your Flooring Business?
Digital marketing involves investing in online marketing to reach a massive audience, build brand awareness, elevate your online visibility throughout the industry, drive traffic to your website, and convert leads to sales. With digital marketing tactics, you can target an audience interested in your local flooring companies’ services and products. When a would-be customer runs an online search for a local flooring business, your company will show near the top of the list to immediately grab attention.
Following 7 Digital Marketing Strategies for Flooring Contractors
Below are seven online marketing strategies for flooring companies that will successfully drive more leads for your business.
1. Optimize Your Website’s Content with Keywords
Most customers who use Google rarely scroll beyond the first page of the search results, so your company must show up near the top of the page. Utilizing Search Engine Optimization (SEO) can help your site authority and push it to the lead, so your site generates more traffic. A digital marketing firm will yield SEO to ensure your website’s visibility. SEO techniques such as using relevant keywords and creating a hierarchy of headings all work to make your page more searchable.
Ideally, your website should be tailored with specialized keywords such as hardwood flooring, laminate flooring, and long-tail keywords such as ‘laminate flooring in (your city)’ to pull in local traffic to your flooring company. Typically, pages are ranked by a combination of SEO and page ranks, so your content must be authoritative and of interest to the reader.
2. Provide High-Quality Photos
People are very visual and sporting high-quality photos on your website not only captures the attention of the viewer but is also a great way to showcase your brand and products. Photos are a powerful way to forge an emotional link with the viewer too. They can accurately depict your company’s services and products while breathing life into your brand.
The goal of your website is to increase user engagement and encourage them to spend more time exploring your site. It would be best to decrease the bounce rate, which is the amount of time a viewer spends looking at the site. If a viewer immediately navigates away from your site upon arrival, then Google and other search engines will think that your site offers extraordinarily little value. Your bounce rate will impact your ranking.
3. Include Customer Reviews
Always take a proactive stance and encourage customers to leave positive reviews after you finish working with them. You can upload the reviews directly to your website. Usually, potential customers appreciate reading positive testimonials about your flooring services and products. The reviews provide insight into how you conduct business.
4. Be Found and Seen on Social Media Platforms
Social media is king. Flooring contractor marketing services extensively use Facebook, Twitter, and Instagram to increase social engagements and build brand awareness. With a loyal social following, you can truly showcase your flooring products and services using visual images, gifs, exciting videos, and informative articles. You can also engage with your followers in an authentic and personal way using comments and social ads.
The information that your flooring company shares via social media can quickly spread with each share and follower. Providing photos of flooring products or new items along with reviews helps to inspire trust and be a great way to display your company’s work to potential clients.
5. Utilize Pay-Per-Click Advertising
You can drive your business with pay-per-click advertising (PPC). People searching on Google tend to click on the first results they see. Some of your more aggressive competitors might outrank you and take the coveted top spots. However, when PPC is carried out correctly, it can push your brand above your competition, so you capture the attention of searching for flooring services in your area.
PPC uses keywords to match what searchers are seeking. The compelling ad copies are then formed around the keywords to attract your target audience, who will then click on the advertisement. PPC will successfully drive your website to the top of a search and increase your traffic.
6. Email Marketing Campaigns
Typically, email marketing is considered one of the most profitable and successful digital marketing strategies for flooring companies. Research has shown that an email marketing campaign can often generate around $44 for every $1 invested, which works out to an impressive 4400 % ROI.
An email marketing campaign is about more than sending out a string of emails. It is also about using the correct message to reach the right person at the proper time. You can use email to convert leads into paying customers using contextual messages quickly. You also can form relationships, build trust, and truly show credibility.
A successful email marketing campaign requires the skills of a digital marketing agency for flooring contractors who genuinely understand the services being offered and the products. You want marketing specialists to foster engagements and bring in conversions using the emails, which means they must provide real value.
7. Interact with Customers and Prospects
As mentioned above, social media is a great platform to interact with customers and prospects. Business is now regularly being conducted on social media because many customers reach out to companies with questions or concerns on the platform. The flooring company can then answer or respond promptly. The use of social media interactions is genuinely priceless for giving your brand a natural voice.
Another way to interact with customers and prospects is to formulate email marketing campaigns. Have people subscribe to your emails and then regularly send them content to keep them connected genuinely with your company. You can announce sales, offer discounts, showcase new flooring products, share testimonials, or even send out a newsletter loaded with helpful information and links to your company’s blog.
Set Different Goals for Your Flooring Company
When you seek out flooring contractor marketing services, then you need to set different goals to stand out from your competition. With proper digital marketing, you will become much more effective at generating new leads than previous old-school advertising methods like radio ads, mailers, billboards, and newspaper advertisements achieved.
Internet marketing will help increase your company’s exceptionally rewarding revenue. You can improve your traffic and take the final step of converting them to paying customers all using digital marketing.
Your goal with a successful digital campaign is to become a leader in your flooring field with an exceptional online presence and impressive credibility. You want your flooring company to be first in everything, whether it is a Google search or because you are a household name from your strong social media presence.