The success of a plumbing business depends on many factors, such as technicians, equipment, customer service, and business management. But no matter how well you run your business, your potential customers won’t be able to find you without digital marketing.
Some plumbing businesses underestimate the value of digital marketing and hesitate to invest in it. Others may already be spending on it but not getting noticeable results. If you have a digital marketing strategy in place, but your customer base is not growing, it’s a sign that your competitors are one step ahead of you.
What is Digital Marketing for Plumbers, Exactly?
Digital marketing for plumbers refers to the marketing techniques used to help a plumbing business reach current and future customers digitally.
Digital marketing includes SEO, social media, email marketing, PPC, and more. A successful digital marketing strategy uses a combination of techniques to increase your visibility in search engines, build brand awareness, generate leads, and drive conversions.
What are the Types of Digital Marketing for Plumbing Companies?
When customers look for your services online, your website must inspire trust, making them more likely to convert into customers. Therefore, the first step to increasing leads is investing in a clean, user-friendly, and mobile-optimized website with clear CTAs (calls to action) and fast loading speeds.
Search Engine Optimization (SEO)
SEO is invaluable for plumbing businesses, as it improves your visibility in search engines (the better you rank in organic search results, the more customers will find you). However, a winning SEO strategy is a long-term investment that requires patience and expertise and is not for quick lead generation.
Pay Per Click Advertising (PPC)
PPC can generate fast leads for plumbing companies. However, since PPC ads require payment for each click on Google, this type of advertising may come at a high cost. PPC campaigns do absolutely work if you want to increase leads quickly, but your SEO efforts will deliver better long-term ROI.
Social Media Marketing
More and more customers are searching for services on social media, so having a presence on these channels is essential to build brand awareness and engagement. Moreover, you can also leverage social media advertising to generate fast leads for your plumbing business.
Email marketing for plumbing helps nurture relationships with existing customers and activate unclosed prospects. For instance, you can use it to offer special discounts to build loyalty among your customer base. Don’t hesitate to use email automation based on customer segments and behavior to streamline your campaigns.
Digital Marketing Plumbing Strategies to Increase Leads
Since most customers search for services in their area, the most effective plumbing internet marketing strategies focus on generating local leads.
Use Local SEO Keywords
Local SEO includes all the strategies you need to increase your visibility in local search results:
- Research and identify location-based keywords with good search volume and low competition to rank for.
- Segment keywords based on intent and use them in relevant content.
- Optimize your website for local service areas so that search engines index it and display it for local searches.
Set Up Your Google Business Profile
Your Google Business Profile is indispensable to getting discovered in local keyword and “near me” searches. Optimize your listing as the following:
- Claim your Google Business Profile.
- Update your NAP information (name, address, and phone number).
- Include a detailed description of your services.
- Showcase your work with photos.
- Respond to customer reviews.
List Your Business in Local Directories
Having your business listed in services directories such as HomeAdvisor, Superpages, and Yellowpages will bring valuable referral traffic to your site. But don’t stop there; take the next step by acquiring links from local blogs and magazines:
- Ask for links to brand mentions on the web.
- Reach out to blogs to include your business in their directory pieces.
- Monitor the web for broken links to your website and have them updated.
Run Online Ads
Running strategic ad campaigns is invaluable for generating local leads for your plumbing business. Tools like Facebook Ads enable you to segment their audience based on specific information such as location, demographics, connections, interests, and behaviors. Having clear customer segments will help your business in two ways:
- Highly targeted ads help optimize your advertising budget.
- You can find out what plumbing problems people in your area are dealing with and tailor your content accordingly.
Capture Interest with Content
Once potential customers have landed on your website, use your content to keep them engaged and convert them to sales.
Build a user-friendly, fast-loading website with clear menus.
Optimize your service pages: provide detailed service descriptions, including maintenance steps and hours.
Create a blog and publish high-quality content regularly to establish yourself as an expert in your field.
Monitor Leads and Traffic
After implementing your campaigns, analyzing them is the only way to know if your digital marketing efforts are effective.
You can use free tools such as Google Analytics, Google Search Console, and Facebook Audience Insights.Consider investing in specialized CRM software to track traffic, leads, and calls and to determine which marketing channels deliver better ROI for your business.
Benefits to Plumbing Internet Marketing
Digital marketing for plumbers has countless benefits for your business. For example, your website design, SEO, and PPC advertising help increase leads, content and email marketing drive conversions, and local listings allow you to stay ahead of your competition. At the same time, by implementing online marketing strategies, you also learn more about your customers, which helps tailor your services to their needs.
There are many pieces to the puzzle of a successful digital marketing strategy. That’s why it’s worth consulting an expert plumber marketing company to help you get started, manage your campaigns professionally, and bring the best results quickly.
GoMarketing is a digital marketing solutions provider based in Thousand Oaks, CA, that uses results-driven online marketing programs, including SEO, content writing, PPC, social media marketing, email marketing, and online reputation management to help clients reach their business goals.
To learn more about digital marketing for plumbers, call GoMarketing at 805-413-789 or contact them online by filling out their online form.