The Internet has really become a godsend for the small business owner. Let us count the ways:
1) Search engine optimization (SEO) techniques provide businesses the opportunity to bring extremely targeted prospects to their website. Optimize your site’s content with the keywords that your target audience uses when it searches for the kinds of products or services your firm offers and you’ll find the number of people who find your site rises exponentially.
What’s more, SEO gives you a huge return on your investment. In fact, some SEO techniques can cost you little more than an our of your time, yet bring you customers for months and years to come.
2) An example of this very cost-effective SEO technique is the article. Write an article that’s of interest to your customers, fill it with informative, meaningful content, sprinkle it with the appropriate keywords and then submit it to free article distribution directories such as Ezinearticles.com or GoArticles.com. There are hundreds of these article directors on the Internet. Yet, submit a new article regularly to the directories, with your author’s resource box at article’s end providing readers a link back to your website, and just watch how the number of people who come to your site rises.
What’s more, an article you write today will be working for you for years since it will remain on Web forever and will forever be directing readers back to your site.
3) Blogs, forums and social media sites are additional extremely cost-efficient marketing tools. Craigslist, Facebook, Twitter, Squidoo, all allow you to create meaningful relationships with your prospects as well as your current customers (it’s easier to get a current customer to buy again than it is to get a new customer, after all.
4) Pay-per-click Internet marketing methods also are a way to easily and lucratively (so long as you do it correctly) get instant customers. The methods listed above need not cost you anything but your time, and they can take a few weeks or months until you start seeing results from your efforts. Paid Internet advertising, however, can bring you traffic and customers almost instantly. But it can become very costly very quickly.