Clients: ALS Global Case Study - Strategic Internet Marketing Solutions

ALS Global

Translating, Interpreting & Transcription Services

Quick Background : American Language Services ® (ALS) has been a premier provider of language services and provides top quality services for a significant number of Major Corporations, Law Firms and Governmental Agencies in the domestic US market and abroad. They work around the world in all languages for written translations, transcriptions and verbal interpreting

The Client

Your organization has helped push ALS in the right direction. Website with the look, feel, functionality as well as the SEO aspect of the content. GOiMarketing has worked closely with us and has developed an effective comprehensive strategy that involves many aspects of internet marketing including; Pay-per-Click, SEO, Blogs, PR Campaigns, Local Business Maps, Videos and more. They are very hands on and easy to work with. Read More…

– Alan Weiss, Vice President of Sales

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The Challenge & The Goals |
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Services

The Challenge

Search Engine Rankings, Web Design

The challenge was to launch a newly designed website to position ALS® as the leader in Interpreting, Translating & Transcription Services. Our team focused on getting their website an increase in traffic and top placement in multiple cities nationwide for popular Keywords.

The Goals

Increase Revenue, Online Branding

The goal was to increase revenue through quality traffic to the website that lead to sales for big ticket items.

Services in Action

Website Development

Incorporating the new ALS® generated logos and color scheme. Creating a style guide for website/brand cohesiveness. Modern, Up-to-Date Design that promotes ALS® as a leader in their field. Simplified ‘Request a Quote’ functionality.

Search Engine Optimization

Applied Best Practices Search Engine Optimization. Applied the GOiMarketing Tool-Kit for increased exposure. Adoption of Google priorities such as Video Marketing and Local Business Marketing. Incorporated online Press Releases into the SEO plan.

Pay Per Click

Managed Multiple Nationwide, Local Campaigns and Ad Groups without going over their budget. Created and Implemented Text, Image and Animated Ads into the campaigns to increase overall conversions.

Local Business Marketing

Created Optimized Listings for their office locations nationwide. Submitted each location to the Google, Yahoo, and Bing maps as well as several other search engines and directories. Geo-targeted keywords added to the site along with pages for each city.

Press Releases

Create Press Releases to Target potential Customers. Release Optimized versions of the Press Releases online.
Drive Press Release traffic back to the website.

Custom Business Videos

Create Videos and Optimize them for search engine placement. Distribute Videos to over sixty online video outlets. Drive Video traffic back to the website

The Result

Huge amount of leads

The customized ALS® program has been hugely successful for our Client. The website is
now dynamic and powerful. All programs are tied together and supportive of each other. Internet marketing practices and Search Engine Optimization had proven very successful to traffic and more importantly, revenue.

Before : 5,717 monthly visitors.
After : 13,931 monthly visitors.
Before : 15,355 monthly page views
After : 77,013 monthly page views
Before : a small amount of leads per month
After : increased more than double more than double